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Data analytics

Plausible

Privacy-friendly, lightweight analytics without cookie banners.

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Product preview

Plausible analytics dashboard

Representative product imagery for context; UI may differ by plan or region.

What it does

Plausible is lightweight, cookie-light analytics for pageviews, referrers, and goals.

Who it's for

Indie and EU-facing sites wanting simple dashboards.

Pricing

From ~$9/mo scaling with pageviews.

Pricing changes often—confirm on the vendor site before you buy.

Pros & cons

Pros

  • Minimal script
  • Privacy positioning
  • Shareable dashboards

Cons

  • Less funnel depth than GA4
  • Advanced product analytics elsewhere

Alternatives

Teams evaluating similar options often compare these tools side by side:

  • Google Analytics— Event and funnel analytics across web and app properties.

FAQ

For SaaS landing pages?
Great for traffic; GA4 for complex activation.
GDPR?
Designed for privacy—confirm DPA with counsel.
UTM tracking?
Yes via goals and campaigns.