Data analytics
Google Analytics
Event and funnel analytics across web and app properties.
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What it does
GA4 is Google's event-based analytics for traffic, conversions, and ads integrations.
Who it's for
Teams needing free deep funnels and Google Ads/BigQuery ties.
Pricing
Free standard; GA360 for enterprise SLAs.
Pricing changes often—confirm on the vendor site before you buy.
Pros & cons
Pros
- Free at scale for most startups
- Ads ecosystem
- Flexible events
Cons
- Complex UI
- Consent requirements in EU
Alternatives
Teams evaluating similar options often compare these tools side by side:
- Plausible— Privacy-friendly, lightweight analytics without cookie banners.
FAQ
- GA4 vs Plausible?
- GA4 for funnels; Plausible for simple privacy-first metrics.
- With Search Console?
- Yes—behavior vs search visibility.
- Non-technical setup?
- Start with enhanced measurement and key events.